​​I’ve been living and breathing social since the days of Tumblr blogs and fan pages on Facebook (calling me chronically online might actually be fair). Over the last six years, I’ve turned that early obsession with internet culture into a career leading social and influencer campaigns for fashion, beauty, jewellery and wellness brands.

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I love the intersection where culture meets commerce: where trends, storytelling and community come together to drive real results. Whether I’m concepting a content shoot, leading a creator campaign, or mapping out a brand’s social media strategy, I’m always chasing that sweet spot between strategic relevance and creative impact.​​​​

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After hours, I keep up the pulse with personal projects, which you can find here.